6 Event Goals Only Smart Event Planners Succeed At

Are you an event planner looking to ensure success for your next project?  Whether you’re planning a wedding, an anniversary celebration, or any other type... Read More

event planner

Are you an event planner looking to ensure success for your next project? 

Whether you’re planning a wedding, an anniversary celebration, or any other type of special event, it’s vital to have goals in place and make sure that you meet them. 

In this post, we’ll be discussing how only smart event planners succeed by focusing on the right goals. We’ll explore why goal-setting is essential and what types of goals will help streamline your events so that they’re more successful than ever before. 

By having a set of achievable targets in mind when organizing events, there’s no limit to where your success could take you — so get ready to learn about setting (and smashing!) those goals!


As an event planner, smart goal setting is critical for success. SMART goals allow you to develop specific strategies and activities that make planning more efficient and result in successful events. They allow for both short-term and long-term progress to be tracked, adjusted, and fine-tuned for optimal outcomes. 

The SMART criteria identify clear objectives that are: 

  • Specific, 
  • Measurable, 
  • Achievable, 
  • Relevant, and 
  • Time bound

By deciding on SMART goals, you’re more purposeful in every step of the event planning process. Your smart goals should be realistic while still pushing your team outside of their comfort zone to innovate and bring new ideas to the table. 

SMART goals will also inspire you to think much further into the future – past just getting the basics sorted. These goals can drive creative solutions that could become a competitive advantage for you and your event planning company. 

The SMART approach also contributes to well-defined expectations, which ensure higher success rates in delivering quality experiences that meet or exceed relevant performance standards.


Event planning is a complex, multi-faceted job that requires your ability to think quickly, stay organized, and be prepared for any unexpected curveballs. But even the best event planners can become overwhelmed if they don’t set goals for themselves and their teams. 

Let’s look at some goals that every smart event planner should aim to achieve.

1. Set Realistic Goals 

Once you’ve identified your audience, it’s time to think about what goals you want to set for yourself. These should be SMART (specific, measurable, achievable, relevant, and time-bound) goals that are tailored toward achieving your desired outcome. 

For example, if you’re hosting an educational conference, one goal could be to increase attendance by 20% over last year’s conference. Or if you’re hosting a charity gala, your goal could be to raise $50K in donations. 

The key here is to make sure that the goals are realistic and achievable within the timeframe. 

2. Set Organizational Goals 

The first goal of any event planner is to stay organized throughout the entire process. This means creating detailed lists of all necessary tasks and supplies that need to be completed or gained before the event date arrives. 

It also means staying on top of all important deadlines, such as when invitations need to go out or when payments need to be made. 

Finally, it means keeping accurate records of all budgets and expenses so that nothing slips through the cracks. The better organized an event planner is, the less likely it is for something to go wrong on the day of the event. 

3. Set Communication Goals 

Event planners must also strive to maintain open lines of communication with their clients and vendors at all times. This includes responding promptly to emails and phone calls, being available for meetings if needed, and following up with clients after an event has taken place. 

Clear communication will help ensure everyone involved in an event stays on the same page and understands what needs to happen in order for everything to run smoothly. 

For example, if a client changes their mind about something last minute or a vendor needs additional information about a particular detail, having good communication channels in place will help everyone adjust accordingly without disrupting the overall flow of things. 

4. Set Success Goals 

Every smart event planner sets success goals for themselves as well as their team members, leading up to an event date. This can include anything from meeting certain budget requirements or delivering on specific client requests within a certain timeframe. 

These goals should be realistic, but challenging, so that everyone involved in an event feels motivated to do their best work each step of the way. 

It’s important to remember that success isn’t always measured by how much money was made or how many attendees came; sometimes, it’s simply about ensuring that everything runs according to plan so that people have a great time at your event! 

5. Define Your Clientele 

Before you can even think about goals for your event, you need to have a good understanding of who your clientele is. 

Who are they? What are their interests and needs for the party? How will this event help them achieve their goals? Knowing who your audience is will help you determine realistic goals for your event as the party planner. 

6. Measure Your Progress 

Once your goals have been established, it’s important to measure progress throughout the course of the event planning process. This means tracking metrics such as attendance numbers or donation amounts so that you can see how close (or far away) from your goal you are in time. 

These measurements will enable you to adjust accordingly along the way if needed so that there are no surprises come showtime! 

Event planning takes hard work and dedication, but it’s worth it when you see your events come together flawlessly! 

Setting clear goals is one way for both experienced and novice planners alike can make sure they stay organized throughout each stage of planning while delivering successful events each time. With some careful thought put into setting achievable objectives from start to finish, any savvy event planner can make sure their events are nothing short of spectacular!

And for help with New England event rentals, give us a call at Sperry Tents Seacoast!

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