{"id":2184,"date":"2010-01-08T14:14:41","date_gmt":"2010-01-08T14:14:41","guid":{"rendered":"http:\/\/blog.exeterrent-all.com\/?p=1"},"modified":"2010-01-08T14:14:41","modified_gmt":"2010-01-08T14:14:41","slug":"rent-all-reinvention","status":"publish","type":"post","link":"https:\/\/sperrytentsseacoast.com\/rent-all-reinvention\/","title":{"rendered":"Rent-All Reinvention"},"content":{"rendered":"
\"Top<\/div>\n
\n
Mike Parkin, owner of Exeter Rent-All, left, and Ashley Parkin, manager of the new Sailcloth Tents, a division of Exeter Rent-All Inc., located on 38 Portsmouth Ave. in Portsmouth. The upscale rental tents feature illuminated fabrics and varnished wooden poles.Rich Beauchesne photo<\/div>\n<\/div>\n
\n
\n

\"Michael<\/p>\n

By Michael Mccord<\/div>\n
business@seacoastonline.com<\/a><\/div>\n<\/div>\n
May 03, 2009 6:00 AM<\/div>\n<\/div>\n

EXETER \u2014 Mike Parkin of Exeter Rent-All has a philosophy in place when it comes to economic recessions.<\/p>\n

\u201cA lot of companies reel back. We look to reinvent ourselves,\u201d said Parkin of the three to four times economic slowdowns in the past two decades that have prompted reevaluation and regeneration.<\/p>\n

\n

AT A GLANCE:<\/h2>\n

See www.exeterrent-all.com<\/a> and www.sailclothtents.com<\/a>.\n<\/div>\n

Creating a new business model by tapping into a niche market for boutique weddings was exhibit A of the latest reinvention for the 23-year-old special-events company that Parkin founded.<\/p>\n

The company is well known in its market, which stretches from Portland, Maine, to Newton, Mass., for doing more than supplying tents, chairs and tables and being a complete planner for a wide range of events such as weddings, graduations and corporate gatherings.<\/p>\n

Through conversations with potential customers in early 2008, Parkin and his daughter Ashley, who is one of the company\u2019s sales managers, decided to exceed customer expectations. Rather than simply purchasing a higher-end product for this new niche market, the Parkins make the jump to custom-designing their own product line. That led to reinvention exhibit B \u2014 the new Sail Cloth Tent product line, a cutting-edge design.<\/p>\n

Ashley Parkin has worked with her father since she was 14 and returned to the company two years ago after graduating from Brandeis University. She said this tent line features all-natural side poles and center poles, elegant, true-white cloth, airy church-window sides and unique lighting effects that she designed.<\/p>\n

The Parkins partnered with California-based Aztec Tents on design and manufacture for more than a year. The Sale Cloth Tents arrived last week and Ashley Parkin said the first wedding using them is scheduled for late May at the Wentworth-Coolidge Mansion in Portsmouth.<\/p>\n

\u201cA majority of tents are made out of vinyl and they are very durable, very rugged and very wind resistant,\u201d Ashley Parkin said.<\/p>\n

In a nod to the Seacoast\u2019s heritage, the Parkins eventually settled on a nautical theme with a look of a sailboat sail and mast. \u201cThey are more expensive to make,\u201d Mike Parkin said. But reinvestment is part of his reinvention formula for the company and he said it will be worth it to expand market share and broaden the company\u2019s special-event offerings.<\/p>\n

Parkin also changed his business model by having two dedicated sales managers, Ashley and Cedar Gordon, to handle weddings and special corporate events. In particular, he believed it was important to have female sales professionals deal directly with future brides and their families.<\/p>\n

\u201cThey can see better eye to eye with the brides,\u201d he said.<\/p>\n

The new tent line will add to an already busy outdoor season schedule (May 1 to Nov. 1) which can include as many 40 events a weekend during the peak. The company has 18 year-round employees and that expands to 60 during busy periods. The evolution of the company\u2019s product line includes offering seven different lines of china and dozens of linen colors, dance floors and inflatable fun equipment \u2014 along with a staff of full event planners, a showroom and stocked warehouse.<\/p>\n

Parkin believes he has bet correctly on this new line this time around because the company\u2019s 2009 schedule is even busier than 2008 \u2014 and the company has added to its regular client list<\/p>\n

\u201cWe\u2019ve actually seen a uptick in business,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"

EXETER Mike Parkin of Exeter Rent-All has a philosophy in place when it comes to economic recessions.<\/p>\n

\u201cA lot of companies reel back. We look to reinvent ourselves,\u201d said Parkin of the three to four times economic slowdowns in the past two decades that have prompted reevaluation and regeneration.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[590],"tags":[585,586,122,433,435,436,438],"acf":[],"yoast_head":"\nRent-All Reinvention - Sperry Tents Seacoast<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sperrytentsseacoast.com\/rent-all-reinvention\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rent-All Reinvention - Sperry Tents Seacoast\" \/>\n<meta property=\"og:description\" content=\"EXETER Mike Parkin of Exeter Rent-All has a philosophy in place when it comes to economic recessions. \u201cA lot of companies reel back. 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