Brides

Jen Glantz

We buy almost everything online, nowadays, from clothes to accessories, even groceries and electronics. That’s why some people are even browsing diamond rings online in hopes of finding the perfect engagement ring, at the perfect price.

So if you’re committed to ditching store hopping for online browsing, here are 6 things to know before you press the buy now button on an engagement ring you found online.

1. Do Your Research

Just like you would for a brick and mortar store, be sure to do your research on the online store. Read reviews from past customers and search credible sources to find out more about them.

2. Go In Person First

If you have your eye on the perfect ring, see if you can find it at a store in-person, even if you plan to buy it online. That way, you can confirm what it looks like and if it’s the ring you really want to buy.

3. Make Sure You Know Specifics

Be sure to know exactly what you are buying. When you buy a diamond, you’ll want to know the cut, the carat weight, color, and clarity. Look for specifics on each of the 4Cs and don’t settle for knowing just the “range.”

4. Find a Grading Report

Find out if the diamond comes with an Independent Grading Report (GIA). That will give you an unbiased analysis of the diamond’s 4Cs and since the value of the diamond is largely based on quality, the objective assessment of the 4Cs is critical.

5. See the Payment Options

If you can pay with your credit card, you may have added protection if there’s a problem with the purchase, since most credit card companies provide recourse.

6. Learn More About the Seller

Know the facts about the business, such as how long they have operated for, what the return policy is, how long it takes to ship, and more. View our complete list of mistakes all wedding guests make.